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Kerakoll announces appointment of new Regional Director MEA & GCC

The Group is growing in the Gulf region, with a new Region and operational headquarters in Dubai.

The objective is business development in the region through a sustainable offer, a structured customer approach and increased brand awareness.

Sassuolo, 29 July 2024 – Kerakoll Group, a B Corp certified Benefit Company and a multinational player in the building industry, has announced that as of 15 July Saed Mattar has joined the Group as Regional Director MEA & GCC (Middle East, Africa & Gulf Cooperation Council countries).

‘With the addition of Saed Mattar, our International Business organisation continues to take shape, with a focus mainly in the MEA and GCC region, where we are already present with the Kerakoll Gulf subsidiary. Saed Mattar has a solid understanding of the construction and reinforcement solutions industry, as well as the geographical areas of focus. We are confident that his work will boost Kerakoll’s business throughout the region,’ said Marco Zini, Chief Executive Officer of Kerakoll Group.

Saed Mattar consolidates the international structure, joining Regional Directors Pau Ramia (Regional Director West Europe), Ahzam Javed (Regional Director APAC), Carl Gardner (Regional Director UK, NL & Nordics) and Michael Heim (Regional Director DACH).

“I’m thrilled to join such a dynamic. Our region hold immense potential and I’m dedicated to driving growth by leveraging innovative & sustainable solutions. Together, we will not only expand our footprint in MEA & GCC but also set new benchmarks in excellence, sustainability, and forward-thinking strategies. I look forward to collaborating with industry stake holders to achieve our ambitious goals and make a lasting impact” commented Saed Mattar, Regional Director MEA & GCC Kerakoll Group.

Saed Mattar graduated in Civil Engineering from Hashemite University in Jordan in 2009 and completed his MBA at the University of Leicester (UK) in 2014. Subsequently, he joined Fosroc, a leading manufacturer of specialty chemicals for the construction industry, from 2009 to 2015 taking different roles in Saudi Arabia & UAE.

Subsequently, he took on the role of Regional Sales Manager ME and then Sales Director ME, Turkey, and CIS at Bekaert, a company operating in 45 countries, specializing in steel wire processing and painting, where he played a key role in building the steel fiber segment. During this time, he acquired an in-depth knowledge of the GCC and MEA territory, as well as of reinforcement solutions and the chemical construction industry.

Saed Mattar will operate from the Kerakoll Gulf office in Dubai, contributing, together with his team, to the development and success of Kerakoll in the new region.